In response to the rising awareness of the harmful effects of UV exposure, Sweetheart Tan wants to provide a healthy & guilt-free way for people to obtain the natural looking tan they desire

Gift Cards

Ti’s the Season! We sell gift cards in any denomination you choose. They do not expire and you can have it sent via email to your friend of choice! 



Mon 12pm-8:30pm
Tue  12pm - 8:30pm
Wed 12pm - 9:30pm
Thur 12pm - 9:30pm
Fri     12pm - 8:00pm
Sat    12pm - 2:00pm
Sun   Closed


Mobile tans

Mobile Tans are Available Monday-Friday. Please see our service area down below for pricing. If you would like to book please send an email to with your requested date, time range, FULL address, and we will respond shortly.



Before booking we ask that you please review our Pricing and Formulas page to choose your formula for your appointment.


We Are Located In Williamsburg At 222 Metropolitan Ave. 5 Minute Walk From The Bedford Ave L Train, the Marcy Stop JMZ, or the Lorimer G Train. Please look for the Pink shutters and door.

222 Metropolitan Ave, Brooklyn NY 11211




We ask that you please read formula descriptions and be ready with your choice before your appointment

The Bridal


Base- Green

Rinse- 8+ Hours

Full Body $60, Half $40

This is our lightest formula, choose this if you’re nervous about too much color or just want a subtle glow. Looks great on all skin types but particularly on fair skinned redheads, light blonds, freckles, or olive toned skin that hasn't seen the sun in ages. We do not recommend this for deeper olive skin tones. 8 hours for a light development, or 8+ for a more medium shade.

The Supermodel

Medium- Dark

Base- Violet

Rinse- 8+ Hours

Full Body $60, Half $40

This formula is our classic tan, and can range from a glow on medium skin tones to a nice vacation tan on lighter skin tones. We have very fair clients who love this formula, and we think it looks great on everyone. Recommended for lighter or medium skin tones and base tans, or anyone wanting a true “Just back from Vacation” cocoa color. This tan can be darker if left on.

Violet EXpress

Medium - Dark - Extra Dark

Base- Violet

Rinse- 2-3+ Hours

Full Body $70, Half $50

This is our darker express tan, which can be rinsed in as little as 2-3 hours for a medium development. Anyone desiring a deep dark tan should consider leaving this beauty on longer, and even overnight. Light and medium skin tones do well, as well as darker skin tones with a natural tan. African American skin looks gorgeous with this tan as it does a great job to even the skin tone.

Caramel Express

Light- Medium

Base- Green

Rinse- 2-3+ Hours

Full Body $70, Half $50

This is our lighter express tan and has more of a golden bronze tone to it. Anyone looking for a light development express tan should rinse this in 2 hours. If you desire something deeper 3+ hours is suggested, and overnight if you’re really looking for that vacation color. We love this formula on golden toned blondes, reddish skin tones, light olive tones, and anything in between.

  • Photos are clients with their respective tans listed above them. These are only meant to serve as an example and not a guarantee of outcome. Tans develop and last differently based on many factors, including your starting skin tone, how long you left the formula to develop, your skins PH, your diet, where you are on your monthly cycle, how much you have showered or swam, etc etc. Your spray tan technician can not tell you what your preference might be, this is for you to decide. We have done our best to describe the formulas accurately and post as many pictures as we can here and on our Instagram. Please choose which formula works best for you before your appointment, thank you!

The most frequent question we hear is asking whether one tan is better than the other. The short answer is- NO. Spray tanning is very personal and subjective, every client has their favorite formula and unless you’ve tried them all, you likely won’t know which you’ll like best. Please consider how long you’ll need to develop or whether its worth paying the extra $10 to rinse sooner. This is just a matter of convenience, you have the final choice.

Mobile Spray Tans

Mobile tans start at $100 AND an additional $10 if you choose “The Express” formula. Tan is done in your tub or shower with thorough clean up provided. Spray tan solution is non staining. Set up, tan, drying time, and cleanup is completed in approximately 15 minutes. Please give us flex time of 10 Minutes early or late for your scheduled time depending on traffic and parking. 

TO BOOK: Please send us an email at with FULL ADDRESS, TIME AND DATE REQUESTED. We will get back to you shortly.

*Areas shaded Pink are out of our Service Area*

Cancellation, Late & Respray Policies 

We take a credit card to hold your time but it will not be charged unless one of the following occurs-

  • Same day Cancellations are subject to 100% charge, less than 24 hours but cancelled the day before are 50% charge.

  • Being more than 5 minutes late is considered a No Show and charged the full service price. No exceptions, please allow plenty of time and call before you are running late. Appointment times are short and we do not guarantee service for late arrivals. We suggest showing up 5 minutes before your appointment, especially if you need to use the restroom, remove makeup or jewelry.

  • Rescheduling your appointment for the same day is subject to a 25% charge. Future date reschedules must be made the day before or it is considered a same day cancellation. Changes can be made to your appointment via the link in your confirmation email if done more than 24 hours beforehand.

  • If for any reason you are not satisfied with your tan or service, whether that was a mistake on our part or you weren't able to follow aftercare instructions properly, please let us know asap. Resprays must be done within 24-48 hours of original service. We do not respray for color that developed too light as this is based on many factors out of our control.



  • 5 PACK of Studio Tans X $55 EACH- $275 (EXPIRES IN 6 MONTHS

  • 10 PACK of Studio Tans X $50 EACH- $500 (EXPIRES IN 12 MONTHS)

Loyalty Program

Sign up for our loyalty program at your first tan.

Earn 1 point for every $10 spent and receive a free tan at 70 points


Day Before Tan:

  • This is the time to wax or shave.

  • We recommend exfoliating well to help with application and keep your tan lasting long. Avoid oily scrubs.

  • All manicures/pedicures, spa services, facials, waxing, massage, eyelashes should be done BEFORE your spray tan. Your tan should be your last service.

Day Of Tan:

  • Please have your formula chosen before appointment. See Pricing page for options.

  • Do Not Apply lotions, deodorants, perfumes or make-up before application.

  • Showering should NOT be done within 3 hours before your appointment. This is VITAL to your tan developing and lasting. Showering right before your appointment will affect your results.

  • Please avoid wearing tight clothing or shoes to your appointment. No yoga pants or leggings.

  • Dark and loose fabrics are best. Avoid restrictive boots, nylons or leggings

  • Check the weather! Don’t get caught without an umbrella on a rainy day.

  • Do not shower or come in contact with water until you take your first shower after your tan is fully developed.

  • Sleep in dark clothes the first night, and avoid silk sheets or garments

Day After Tan:

  • Excessive sweating, exercising and swimming should be avoided until after your first shower

  • During your first shower you will notice the bronzer washing off, which is normal. Your tan will be in tact.

  • Moisturize! Hydrated skin is essential to a beautiful long lasting tan, but make sure to avoid anything exfoliating (salicylic acid, glycolic acid, etc) or harsh to the skin (bar soaps, mineral oil, etc) Check our recommendations page for products we like.



Studio  appointments are at our retail location in Williamsburg at 222 Metropolitan Ave. Appointments can be made online HERE. We also work as a mobile service at your location to most areas of Manhattan, & Brooklyn.


Please see our hours located above. Late night or early morning appointments can be made by arrangement for an additional service fee depending on availability.


Cash, or Visa, MC, AMEX, & Discover.


Studio and Mobile tans are scheduled for 15 minutes and typically done in less if started on time. This is why we have a strict late policy, so you have enough time for your full appointment.


Most clients prefer to have their spray tan as fresh as possible, so they book between 24-48 hours before the event.

Will spray tan get on my clothes/wedding dress?

The spray tan initially contains a bronzer so that the technician can see where its being applied, and you can have instant color. Bronzer can transfer to clothes and sheets which is why you are advised to wear darker clothing to your appointment. Once your tan has developed and you take your shower there is no longer any bronzer to transfer to clothing. We advise brides to have their tan about 2-3 days before their wedding so they can be sure to have the bronzer rinsed off, however a thorough cleansing will remove it all. We have sprayed countless brides and all have reported no color transfer. 


We can either spray you a little on the darker side to get the color to the ideal depth for the event, or you can purchase one of our tan extenders to take with you on your trip. Coming in for a trial tan before a major event is always a good idea, 


Please avoid tight clothing the day of your tan! Maxi dresses, sweatpants, pj bottoms, loose fitting dresses are all great choices. Leggings, yoga pants, boots, tight socks or shoes are not ideal and can definitely affect the way your tan develops. During your tan, ladies are welcome to wear as much or as little as they choose. Men should wear shorts, boxers, speedos or swim trunks. Please note that we do not provide disposable under garments. 


DHA, the active ingredient in the solution is approved for cosmetic use by the FDA, and is considered non-toxic, and non-carcinogenic.


This varies by person, moisturization habits, activities, how well you exfoliate before hand, and generally how quickly your body sheds its skin cells. Typically a Spray Tan will last between 5-7 days but can last as little as 5 if you're doing excessive swimming or working out or as many as 12 if you develop really well. Other things that affect a spray tans development are hormonal fluctuations, vegetarian/vegan diets, medications, excessive alcohol consumption within 24 hours before a spray tan, tight clothing worn as your tan develops, etc. 

HOW Does a mobile tan work?

Spray Tanning at your location is done in your shower or tub. It is non staining. Shower rinse and clean up will be done by the technician so you can rest comfortably and not risk your tan being exposed to water. Appointment time is approximately 15 minutes.


 We work with the Cinch Wallet app, and can give you $20 off a tan if you’re a new user with Cinch. Please check our DISCOUNTS page and follow instructions there. Discount taken at time of appointment, but must not use your Cinch app at any other business first or discount will be invalid. Special rates can be given for multiple appointments at the same location, great for Weddings, Special Events, Photo Shoots, etc. Please email us for details. We also have Happy Hour tans Monday and Tuesday from 12-3pm when tans are $10 off.


Best Spray Tanner NYC- Allure Magazine

“We were skeptical that the light weight coating of color would last, but the gorgeous bronze shade held up through a week of spin classes. 5 Stars” 

-Allure | Spa and Salon reviews
“It can be quite a nerve-wracking experience taking off all your clothes in front of a perfect stranger, but Audrey put me completely at ease and had me laughing the whole time. It was better than most of my first dates… My tan came out perfectly and I felt like a queen for the two weeks that it lasted.”

“I felt great in my own skin. Like a well-adjusted VSCO filter that followed me around wherever I went. A good deal of this confidence is due to Audrey’s handiwork. She truly is a master—no streaks, and the fading was extremely realistic. Because you’re never just one color, my arms and legs were appropriately shaded in accordance.”

-Emily Ferber | Into The Gloss



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One of the most frequently asked questions in spray tanning is what kind of products help keep and extend a tan. Though we do carry a fantastic selection of tanning products at our shop, there are many other natural products that will serve you much better than your standard drugstore brands. Everything below has been carefully selected based on being natural, sulfate free and gentle on your tan. Links will take you directly to Amazon for purchase!

Gentle Shampoo and Body wash combo made with soothing Calendula, almond and sesame oil. 

This Vanilla Orange 2in1 Shampoo and body wash smells divine and is gentle enough for babies...or spray tans. 

Gentle Hypo-allergenic and PH balanced cleanser that works great for eczema, acne prone skin, and sensitive skin types. Multiple natural scents to choose from or Unscented. 

A gentle and lightweight moisturizer that is 100% fair trade and made with all sorts of yummy ingredients like coconut water and coffee berry which protects skin from free radicals

This natural shave cream with aloe and shea butter will be gentle on your tan and leave your skin feeling moisturized. Convenient travel size!

Lavender cream shave great for sensitive skin. Also contains Beta Glucan which can help speed the healing of shaving nicks and irritation. 

Olive and coconut oils moisturize skin while Goldenseal and aloe soothe. Green tea and bamboo scent. 

PH balanced, fragrance free lotion that works very well for sensitive types or eczema. Natural ingredients including cocoa butter, shea, and oatmeal. 

Great for sensitive skin, with Rosehip and argan oils. If you love the smell of roses, you'll be delighted with this.

Very lightweight moisturizer, 100% fair trade ingredients. Made with coconut water and oil. Be aware, coconut is comedegenic for acne types, so skip this if you are!

Organic unscented lotion and nut free lotion for people with allergies. Hypoallergenic formula will not clog pores! Company has changed ingredients at times so please check label first if you have allergies!

Skip the oily scrubs, they leave too much reside on your skin and can create a barrier to your tan. Instead opt for a mitt, this one does a great job of sloughing off dead skin and prepping you the day before your tan.